CLOROX CO /DE/ acquired First Brands Inc., structured as Acquisition of First Brands Inc.; specific deal terms not stated on the official source..
First Brands Inc. operates in Household / Glad, cat litter (Scoop Away, Jonny Cat), auto care (STP), is based in United States. Roughly 25 years before a March 2024 company retrospective (i.e., around 1999), Clorox was transformed when it acquired First Brands Inc., a deal that doubled the company's size and combined the brands, people and culture of the two companies. The First Brands portfolio included the Glad trash and food-protection line, Scoop Away and Jonny Cat cat litter, and STP auto-care products. Jonny Cat and STP were later divested, while Glad and Scoop Away remained core parts of Clorox's business. After the purchase, Clorox transitioned the Glad business into a joint venture pairing its operational expertise with Procter & Gamble's technologies, yielding innovations such as ForceFlex, Press 'N' Seal and OdorShield.
Doubled Clorox's size and added iconic brands (notably Glad), building on First Brands' hallmark of strong innovation and expanding Clorox's household product portfolio.
Advisory firms were not disclosed for this transaction.