CENTRAL GARDEN & PET CO acquired Ironite Products brand for Approximately $6 million, a transaction announced in April 2006, structured as Acquisition of brand rights and intellectual property.
Ironite Products brand operates in Garden, is based in United States. Central Garden & Pet acquired the rights to the Ironite brand of natural soil supplements and related intellectual property. Ironite, a registered trademark since 1956, is a leading producer of environmentally friendly soil supplements that promote healthy plant color and deeper root structures. Central had historically served as Ironite's leading distributor, and founder Heinz Brungs continued working with Central on future products.
Consistent with Central's strategy of building a portfolio of leading, highly efficacious branded products featuring the latest active-ingredient technology, adding a well-respected natural gardening brand to its lawn and garden lineup.
Advisory firms were not disclosed for this transaction.