CENTRAL GARDEN & PET CO acquires Budd Seed (KRB Seed Company, LLC)
Snapshot
CENTRAL GARDEN & PET CO acquired Budd Seed (KRB Seed Company, LLC) for Not disclosed in May 2004. The transaction was structured as all cash. Budd Seed (KRB Seed Company, LLC) is a Winston-Salem, North Carolina-based Garden business.
- Acquirer
- CENTRAL GARDEN & PET CO
- Target
- Budd Seed (KRB Seed Company, LLC)
- Value
- Not disclosed
- Date
- May 2004
- Type
- Asset purchase
- Status
- Ready
The deal at a glance
CENTRAL GARDEN & PET CO acquired Budd Seed (KRB Seed Company, LLC) for Not disclosed, a transaction completed in May 2004, structured as all cash. The deal was a Asset purchase.
Budd Seed (KRB Seed Company, LLC) operates in Garden, is based in Winston-Salem, North Carolina, had revenue of about approximately $17 million net sales. KRB Seed Company, LLC (dba Budd Seed), based in Winston-Salem, North Carolina, is a leading provider of high-quality grass seed brands directed primarily toward major retail outlets under the Rebel and Palmer's Pride brands, with a strong regional presence in the Southeastern United States.
Adds the Rebel and Palmer's Pride premium grass-seed brands to Central's portfolio; Budd Seed had an existing licensing relationship with Central's Pennington Seed subsidiary.
Premium grass-seed brands (Rebel, Palmer's Pride) with strong Southeastern presence, complementary to Pennington. Internalizes a brand Pennington already licensed; broadens premium grass-seed offering to retail customers. Garden segment (Pennington Seed)
No advisory firms have been disclosed for this transaction.