About This Deal

CAPITAL ONE FINANCIAL CORP acquired Wikibuy.

Wikibuy operates in Consumer / e-commerce savings (Capital One Shopping), is based in United States. Wikibuy, founded and based in Austin, is a free online shopping tool that automatically hunts for lower prices, coupons and rewards when consumers shop online, offered as a browser extension or app. When a shopper views a product, Wikibuy scans many retailers for a better price, locates and applies valid coupons, and can add items to a watch list to track future price drops. Capital One acquired Wikibuy in 2018, and its technology and expertise became central to powering Capital One Shopping.

Acquired the price-comparison and coupon technology and team to build and power Capital One Shopping, extending Capital One's consumer engagement beyond core banking into online savings tools.

Deal Terms

Acquirer
CAPITAL ONE FINANCIAL CORP
Target
Wikibuy
Value
Not disclosed
Date
Not disclosed
Type
Acquisition
Status
Official-source — no SEC filing

Transaction Details

Target HQ
United States
Segment
Consumer / e-commerce savings (Capital One Shopping)

Advisors

Advisory firms were not disclosed for this transaction.

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Sources: SEC filing ↗ · Last updated July 16, 2026

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