Braze acquires North Star Y, Pty Ltd
Snapshot
Braze acquired North Star Y, Pty Ltd for $26.8 million adjusted purchase price ($20.6 million cash + $6.1 million Braze Class A common stock + $1.8 million contingent consideration fair value at acquisition; earn-out later reduced to zero) in June 2023. The transaction was structured as combination (cash, stock, and contingent earn-out). North Star Y, Pty Ltd is a Australia and New Zealand-based Reseller / international go-to-market business.
- Acquirer
- Braze
- Target
- North Star Y, Pty Ltd
- Value
- $26.8 million adjusted purchase price ($20.6 million cash + $6.1 million Braze Class A common stock + $1.8 million contingent consideration fair value at acquisition; earn-out later reduced to zero)
- Date
- June 2023
- Type
- full acquisition
- Status
- ready
The deal at a glance
About this deal
Braze acquired North Star Y, Pty Ltd for $26.8 million adjusted purchase price ($20.6 million cash + $6.1 million Braze Class A common stock + $1.8 million contingent consideration fair value at acquisition; earn-out later reduced to zero), a transaction completed in June 2023, structured as combination (cash, stock, and contingent earn-out).
North Star Y, Pty Ltd operates in Reseller / international go-to-market, is based in Australia and New Zealand. North Star Y, Pty Ltd was Braze's exclusive reseller in Australia and New Zealand. Braze acquired all of its outstanding stock, giving Braze a direct market presence and local market expertise in the region.
Per Braze's FY2024 10-K, the transaction provides Braze with a direct market presence in Australia and New Zealand, along with local market expertise from the North Star team.
Converting an established exclusive reseller relationship into owned operations gave Braze immediate direct market presence and local expertise in the ANZ region. Direct market presence in ANZ; retained local team and customer relationships. Braze ANZ direct operations
No advisory firms have been disclosed for this transaction.