Block acquired GoParrot, a transaction announced in May 2022.
GoParrot operates in Square (Seller / Restaurants), is based in United States (solutions also available in Canada, Australia, UK). Square acquired GoParrot, an all-in-one digital ordering and marketing platform for restaurants that connects merchants with customers through omnichannel software. A long-time Square partner already integrated with Square's ecosystem, GoParrot lets sellers offer a customizable white-label ordering app with personalization, loyalty tracking, and multi-stage automated marketing campaigns. Its solutions were available in the US, Canada, Australia, and the UK.
GoParrot gave Square restaurant sellers advanced omnichannel digital ordering, white-label apps, personalization, loyalty, and automated marketing capabilities, building on an existing partnership and integration.
Advisory firms were not disclosed for this transaction.