Blackstone acquired Ancestry for $4.7 billion total enterprise value, a transaction completed in December 2020, structured as Control acquisition (leveraged buyout); GIC rolled a minority stake.
Ancestry operates in Consumer internet — digital family history & consumer genomics, is based in United States (operations in more than 30 countries).
Ancestry was the global leader in digital family history with more than 3 million paying subscribers and over $1 billion in annual revenue, plus a consumer-genomics business; Blackstone saw a durable, growing digital-consumer platform with runway to invest behind data, functionality and product development.
We are very excited to partner with Ancestry and its management team. We believe Ancestry has significant runway for further growth as people of all ages and backgrounds become increasingly interested in learning more about their family histories and themselves. Our investment is a prime example of Blackstone's continued, high-conviction focus on investing in growing, digital consumer businesses.David Kestnbaum, Senior Managing Director, Blackstone
Advisory firms were not disclosed for this transaction.