Apple acquired Primephonic, a transaction completed in August 2021.
Primephonic operates in Classical music streaming, is based in Amsterdam, Netherlands / London, UK. Apple acquired Primephonic, a classical-music streaming service known for search and browse tools optimized for classical repertoire, high-quality audio and expert recommendations. Apple said Primephonic features would be integrated into Apple Music and that it planned to launch a dedicated classical-music app the following year. Primephonic stopped taking new subscribers and went offline shortly after the deal, with existing subscribers offered free Apple Music. Terms were not disclosed. The acquisition led to the 2023 launch of Apple Music Classical.
Apple positioned the deal around a stated respect for classical music and an aim to deliver a best-in-class dedicated classical experience within Apple Music.
We love and have a deep respect for classical music, and Primephonic has become a fan favorite for classical enthusiasts. Together, we're bringing great new classical features to Apple Music, and in the near future, we'll deliver a dedicated classical experience that will truly be the best in the world.Oliver Schusser, Vice President of Apple Music and Beats, Apple
Bringing the best of Primephonic to Apple Music subscribers is a tremendous development for the classical music industry.Thomas Steffens, Co-founder and CEO, Primephonic
Advisory firms were not disclosed for this transaction.