Alphabet acquired Zagat, a transaction announced in September 2011.
Zagat operates in Local / reviews & ratings, is based in United States (New York). Zagat is a pioneer of crowd-sourced consumer dining reviews, known for its 30-point rating scale, founded by Tim and Nina Zagat. Google acquired it to strengthen local search, Maps, and recommendations with a large, trusted base of restaurant and venue reviews and an experienced consumer-survey team.
Make Zagat a cornerstone of Google's local offering, supplying reviews and ratings to help users discover local places via Search and Maps.
So, today, I'm thrilled that Google has acquired Zagat. Moving forward, Zagat will be a cornerstone of our local offering—delighting people with their impressive array of reviews, ratings and insights, while enabling people everywhere to find extraordinary (and ordinary) experiences around the corner and around the world.Marissa Mayer, VP of Local, Maps & Location Services, Google
Advisory firms were not disclosed for this transaction.