Alphabet acquired YouTube for $1.65 billion, a transaction completed in November 2006, structured as all stock.
YouTube operates in Consumer / Video, is based in San Bruno, California, USA. YouTube was the fast-growing consumer media platform that let people watch, upload and share original videos on the web. Google acquired it in an all-stock deal, agreeing that YouTube would keep operating independently to preserve its brand and community. The combination paired one of the largest online-video communities with Google's search, distribution and advertising infrastructure, opening new monetization paths for creators and professional content owners.
Google combined the leading online-video community with its expertise in organizing information and building advertising models, creating new distribution and monetization opportunities for users and content owners.
YouTube (operated independently)
The YouTube team has built an exciting and powerful media platform that complements Google's mission to organize the world's information and make it universally accessible and useful.Eric Schmidt, Chairman and CEO, Google (paraphrased from YouTube acquisition release, October 2006)
Advisory firms were not disclosed for this transaction.