Alphabet acquired Writely (Upstartle), a transaction announced in March 2006.
Writely (Upstartle) operates in Productivity / Google Docs, is based in Silicon Valley, USA. Google acquired Upstartle, the startup behind Writely, a browser-based collaborative word processor that let people access, share, and co-edit documents online. The Writely team joined Google, and registrations were paused while the product was migrated onto Google's architecture. The technology became the foundation of the word-processing side of Google Docs.
Bring an established web-based collaborative word processor and its team in-house to build out Google's online document offering.
everyone told us it was crazy to try and give people a way to access their documents from anywhere -- not to mention share documents instantly, or collaborate online within their browsers. But that's exactly what we did.Jen Mazzon, Google Writely Team
Advisory firms were not disclosed for this transaction.