Alphabet acquired Urchin Software Corp., a transaction announced in March 2005.
Urchin Software Corp. operates in Web analytics, is based in San Diego, California, USA. Urchin Software made a web-analytics solution that helped site owners and marketers understand visitor behavior, optimize content, and measure marketing performance, offered as a hosted service, an installed product, and through hosting providers. Google acquired it to add measurement tools to its advertising and publishing suite; Urchin was relaunched as the free Google Analytics.
Give advertisers and publishers analytics to improve websites and increase advertising ROI; Urchin's technology became Google Analytics.
This technology will be a valuable addition to Google's suite of advertising and publishing products.Jonathan Rosenberg, Vice President of Product Management, Google
Advisory firms were not disclosed for this transaction.