About This Deal

Alphabet acquired Keyhole Corp., a transaction announced in October 2004.

Keyhole Corp. operates in Geospatial / digital mapping, is based in Mountain View, California, USA. Keyhole was a digital mapping company whose 3D geospatial visualization software let users stream satellite and aerial imagery, zoom from a global view down to street level, and search for points of interest such as hotels, hospitals, and ATMs. Google acquired it to give users a new visual search tool; the technology later became the foundation of Google Earth and fed into Google Maps.

Add a powerful 3D earth-visualization search tool to Google and extend its mission of organizing the world's information; Keyhole became the basis for Google Earth.

Deal Terms

Acquirer
Alphabet
Target
Keyhole Corp.
Value
Not disclosed
Date
October 2004
Type
Acquisition
Status
Official-source — no SEC filing

Transaction Details

Target HQ
Mountain View, California, USA
Segment
Geospatial / digital mapping
Announced
October 27, 2004

In Their Words

This acquisition gives Google users a powerful new search tool, enabling users to view 3D images of any place on earth as well as tap a rich database of roads, businesses and many other points of interest.Jonathan Rosenberg, Vice President of Product Management, Google

Advisors

Advisory firms were not disclosed for this transaction.

Related Deals & Entities

Sources: Press release ↗

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