Alphabet acquired ITA Software for $700M, a transaction completed in April 2011.
ITA Software operates in Travel / Search, is based in United States (Cambridge, Massachusetts). ITA Software was a Boston-based flight-data company whose QPX engine organized airline flight times, availability, and fare pricing, powering flight search for many airlines and travel sites. Google acquired it to build its own flight-search tools; the technology became the foundation of Google Flights.
Add leading flight-information software to Google's search platform and create new flight-search and price-comparison tools.
for many people, finding the right flight at the best price is a frustrating experience; pricing and availability change constantly, and even a simple two city itinerary involves literally thousands of different options. We'd like to make that search much easierMarissa Mayer, VP, Search Products & User Experience, Google
Advisory firms were not disclosed for this transaction.