Alphabet acquired fflick, a transaction announced in January 2011.
fflick operates in YouTube, is based in United States. fflick, built by a team of former Digg employees, analyzed Twitter and social-media data to gauge sentiment (originally movie reactions) and surface popular content and the conversations around it. YouTube acquired the team to connect viewers with videos discussed across the web and surface those conversations on YouTube.
Bring social-media sentiment/analysis talent to YouTube to connect users with videos discussed across the web.
So today we're excited to announce we've acquired Fflick, a talented team that analyzes social media data to surface great content and the discussions around it.Shiva Rajaraman, Group Product Manager, YouTube
Advisory firms were not disclosed for this transaction.