Alphabet acquired FeedBurner, a transaction completed in June 2007.
FeedBurner operates in Advertising / publisher tools (RSS feed distribution & monetization), is based in Chicago, United States. Google acquired FeedBurner, a Chicago-based leading provider of web-feed (RSS) distribution, management, and analytics tools that lets publishers analyze, optimize, and monetize their content, plus a feed advertising platform for targeted in-feed ads. Google saw it as a way to give content creators better publishing tools and to extend AdWords advertisers' distribution to a wider audience.
Offer content creators and publishers stronger feed distribution, analytics, and monetization tools while broadening AdWords advertiser distribution to feed readers.
Advisory firms were not disclosed for this transaction.