Alphabet acquired FameBit, a transaction announced in October 2016.
FameBit operates in YouTube / Creator monetization, is based in Los Angeles, California, USA. FameBit runs a marketplace that connects online video creators with brands for branded-content and influencer marketing deals. Google acquired it to bring more branded-content opportunities and revenue to the YouTube creator community, pairing FameBit's marketplace technology with YouTube's scale.
Expand branded-content and creator monetization tools across YouTube.
Advisory firms were not disclosed for this transaction.