Alphabet acquired Channel Intelligence, a transaction completed in February 2013.
Channel Intelligence operates in Shopping / Commerce, is based in United States. Channel Intelligence is a product-feed management service that helps merchants deliver high-quality product feeds across major shopping engines, including Google's Product Listing Ads, plus bid optimization and data-quality monitoring. Google acquired it to improve Google Shopping and help retailers increase return on ad spend.
Bring feed-management, bid-optimization, and data-quality tools in-house to improve Google Shopping and Product Listing Ads.
Advisory firms were not disclosed for this transaction.