Alphabet acquired Applied Semantics, a transaction announced in April 2003.
Applied Semantics operates in Online advertising / semantic search, is based in Santa Monica, California, USA. Applied Semantics built software for online advertising, domain-name management, and enterprise information management, centered on its patented CIRCA semantic text-processing technology and an AdSense product that read the themes of a web page to serve relevant ads. Google acquired the company to strengthen its search and content-targeted advertising programs and to establish a Southern California product development center in Santa Monica.
Bolster Google's search and fast-growing content-targeted advertising offering; the CIRCA/AdSense technology and engineering team became the basis of Google's AdSense contextual-ad business.
Applied Semantics is a proven innovator in semantic text processing and online advertising.Sergey Brin, Google co-founder and President of Technology
Advisory firms were not disclosed for this transaction.