Alphabet acquired Adscape Media, a transaction completed in March 2007.
Adscape Media operates in Advertising (in-game ads), is based in San Francisco, California, USA. Google acquired Adscape Media, a San Francisco-based in-game advertising company whose platform delivered ads dynamically with plot and storyline integration, plus demographic and geographic targeting and reporting for marketers. Google positioned in-game advertising as an area where it could add value for users, advertisers, and publishers, adding the Adscape team to its advertising business. Google stated the terms were confidential.
Extend Google's advertising solutions into in-game advertising with dynamic, targeted, story-integrated ad delivery for game developers, publishers, and advertisers.
In-game advertising is an area where we believe Google could add a lot of value to users, advertisers and publishers.Google
Advisory firms were not disclosed for this transaction.