About This Deal

Alibaba Group Holding Ltd acquired HQG, Inc. (Kaola) for $1.87 billion, a transaction completed in September 2019, structured as cash plus approximately 14.3 million newly issued ordinary shares valued at US$316 million; aggregate purchase price US$1,874 million.

HQG, Inc. (Kaola) operates in Cross-border import e-commerce, is based in China (cross-border). Kaola is an import (cross-border) e-commerce platform in China, described as the largest such platform by GMV in the year to March 2020. In September 2019 Alibaba acquired a 100% interest from NetEase for an aggregate US$1,874 million, comprising cash and about 14.3 million newly issued Alibaba shares (worth US$316 million).

Elevate import service and experience for Chinese consumers through synergies across the Alibaba digital economy.

Deal Terms

Acquirer
Alibaba Group Holding Ltd
Target
HQG, Inc. (Kaola)
Value
$1.87 billion
Date
September 2019
Type
Full acquisition (100%)
Status
Ready

Transaction Details

Target HQ
China (cross-border)
Segment
Cross-border import e-commerce
Structure
Cash plus approximately 14.3 million newly issued ordinary shares valued at US$316 million; aggregate purchase price US$1,874 million
Closed
September 1, 2019

In Their Words

In September 2019, we acquired a 100% equity interest in Kaola from NetEase, Inc. for an aggregate purchase price of US$1,874 million, comprising cash and approximately 14.3 million of our newly issued ordinary shares... valued at US$316 million.Alibaba Group FY2020 Form 20-F, Information on the Company

Advisors

Advisory firms were not disclosed for this transaction.

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Sources: Press release ↗ · Last updated July 14, 2026

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