Affirm Holdings acquired PayBright, Inc. for approximately $288.8 million (announced at CAD $340 million), a transaction completed in January 2021, structured as combination (cash, stock, and contingent consideration).
PayBright, Inc. operates in International BNPL expansion, is based in Canada. On January 1, 2021, Affirm's Canadian subsidiary and Affirm acquired all outstanding stock of PayBright, one of Canada's leading buy-now-pay-later providers, for total consideration of approximately $288.8 million. The purchase price comprised roughly $114.5 million in cash, about $117.0 million in Affirm common stock issued at closing, and $57.3 million of contingent consideration tied to revenue milestones. Goodwill of about $257 million was recorded, attributed largely to future integration synergies and PayBright's assembled Canadian workforce.
Affirm acquired PayBright to expand the scale and reach of its platform, creating a larger and more diverse merchant and consumer network across the United States and Canada. Buying an established Canadian incumbent gave Affirm an immediate cross-border footprint rather than building a local network from scratch.
Advisory firms were not disclosed for this transaction.