Adobe acquired Serious Magic, structured as acquisition.
Serious Magic operates in Creative / Video, is based in United States. Serious Magic developed video production tools including chroma-key, teleprompting and video-presentation software used by producers and communicators. Adobe acquired the company to add real-time video production technology to its professional video and creative products.
Add real-time video production and chroma-key technology to Adobe's professional video and creative offerings.
Advisory firms were not disclosed for this transaction.