Adobe acquired Semrush Holdings, Inc. for approximately $1.9 billion, a transaction completed in April 2026, structured as all-cash.
Semrush Holdings, Inc. is based in United States. Semrush is a brand visibility platform offering data-driven generative engine optimization (GEO) and search engine optimization (SEO) solutions that help marketers manage brand visibility and audience reach across owned channels, large language models, traditional search and the wider web. Adobe agreed to acquire Semrush to extend its customer experience orchestration offerings into brand visibility as consumers increasingly use AI interfaces to discover and evaluate brands.
Add generative engine optimization (GEO) and SEO capabilities so Adobe can help brands remain discoverable and trusted across AI search, traditional search and the web.
Advisory firms were not disclosed for this transaction.