Adobe acquired Livefyre, a transaction completed in May 2016, structured as acquisition of privately held company.
Livefyre operates in Digital Experience / Content, is based in United States. Livefyre operated a content-marketing and audience-engagement platform that let brands curate user-generated content from social networks such as Twitter, Facebook and Instagram and weave it into real-time digital experiences. Adobe completed the acquisition in 2016 and integrated Livefyre into Adobe Experience Manager, combining professionally created content with user-generated content.
Combine user-generated and professionally created content in Adobe's experience platform to help brands deliver personalized digital experiences.
Advisory firms were not disclosed for this transaction.