Adobe acquired Demdex, structured as acquisition.
Demdex operates in Digital Experience / Data Management, is based in United States. Demdex was a data-management platform company whose technology let marketers aggregate and manage their audience data and make it actionable across advertising channels. Adobe acquired Demdex during fiscal 2011 and built it into the data-management capabilities of its digital marketing offerings, later branded Adobe Audience Manager.
Add a data-management platform so Adobe customers can aggregate audience data and optimize it across advertising channels.
Advisory firms were not disclosed for this transaction.