Adobe acquired ContentCal, a transaction announced in December 2021, structured as acquisition.
ContentCal operates in Creative / Adobe Express, is based in United Kingdom. ContentCal was a UK-based company that helped centralize and automate social-media planning, publishing and reporting through a drag-and-drop interface for scheduling content across social channels, blogs and advertising platforms. Adobe announced the acquisition in December 2021 to serve the creator economy and integrate social-media planning and publishing into products such as Adobe Express.
Add social-media planning and publishing to Adobe Express to help creators and small businesses succeed in the creator economy.
We started ContentCal knowing that the Creator Economy had the potential to fundamentally change the way people work.Alex Packham, Founder and CEO, ContentCal
Advisory firms were not disclosed for this transaction.