Adobe acquired Business Catalyst, structured as acquisition.
Business Catalyst operates in Digital Experience / Web Hosting, is based in Australia. Business Catalyst was an Australian hosted software service that gave web professionals an all-in-one capability to develop, maintain and run websites, including content management, e-commerce and marketing campaigns for small-business clients. Adobe acquired the company to complement its Creative Suite tools with hosted services for building and running online businesses.
Add an all-in-one hosted website, e-commerce and CRM service for web professionals and small businesses to Adobe's creative offerings.
Advisory firms were not disclosed for this transaction.