Adobe acquired Auditude, structured as acquisition.
Auditude operates in Digital Experience / Video Advertising, is based in United States. Auditude was a video ad-serving platform that enabled content publishers and media companies to deliver and monetize their media across PC, mobile, tablet and connected-TV screens. Adobe acquired the company in the fourth quarter of fiscal 2011 to strengthen its video product solution and help customers monetize their media assets on the web.
Add video ad-serving and monetization technology so customers can deliver and monetize media across connected devices.
Advisory firms were not disclosed for this transaction.