Accenture plc acquired Droga5, a transaction completed in May 2019.
Droga5 operates in Interactive, is based in New York, USA (office in London). Droga5 was one of the most awarded independent creative agencies in the world, founded in 2006 and based in New York with a London office and more than 500 employees, known for campaigns for clients such as Amazon, The New York Times and HBO. Accenture Interactive acquired it to add brand strategy and creative firepower to its experience-transformation work.
Accenture argued that building brands is increasingly about creating experiences, and used Droga5 to fuse creative ideas with its technology and experience delivery.
Accenture Interactive
The future of brand building is not just about creating great ideas; it's about creating great experiences.Brian Whipple, Global CEO, Accenture Interactive
This is the start of an exciting new chapter in Droga5's history.David Droga, Founder and Creative Chairman, Droga5
Advisory firms were not disclosed for this transaction.