A. O. Smith Corporation acquired Pureit (Unilever water-purification business) for approximately $120 million in cash (approximately $124.6 million aggregate purchase price per FY2024 10-K), a transaction completed in November 2024, structured as all cash.
Pureit (Unilever water-purification business) operates in Rest of World Water Treatment (South Asia), is based in India and South Asia (Bangladesh, Sri Lanka, Vietnam, Mexico, among others), had revenue of about approximately $60 million (annual, primarily India). A. O. Smith acquired Pureit, Unilever's residential water-purification business, for approximately $120 million in cash. Pureit — first launched in 2004 in Chennai, India — offers a broad range of residential water-purification solutions (devices, filters and spares) with annual sales of about $60 million, primarily in India and across markets including Bangladesh, Sri Lanka, Vietnam and Mexico.
Strengthens A. O. Smith's leadership as a global supplier of premium water-treatment products and roughly doubles its market penetration in South Asia, enhancing its premium portfolio and distribution.
Rest of World segment
Pureit complements our premium brands in the market and their strength in e-commerce will allow us to expand our presence in that channel. This acquisition aligns with our strategy of adding scale and enhances our premium water treatment product portfolio and distribution footprint.Kevin J. Wheeler, Chairman and Chief Executive Officer, A. O. Smith Corporation
Advisory firms were not disclosed for this transaction.