8X8 INC /DE/ acquired Contactual, Inc. for approximately $31.8 million ($0.9 million cash, $30.6 million in stock and $0.3 million in options; 6,484,900 shares issued), a transaction completed in September 2011, structured as primarily stock.
Contactual, Inc. operates in Cloud contact center, is based in United States. Contactual was a provider of cloud-based call center and customer-interaction-management software. 8x8 acquired 100% of Contactual's stock via merger, issuing about 6.5 million shares (roughly 1.0 million held in escrow for indemnification). The technology became the foundation of the 8x8 Virtual Contact Center, 8x8's hosted multichannel contact-center product.
Operating synergies and the acquired engineering workforce; Contactual's technology anchored 8x8's move into hosted contact center alongside its Virtual Office calling product.
8x8 Virtual Contact Center
Advisory firms were not disclosed for this transaction.