About This Deal

1-800-FLOWERS.COM acquired Vital Choice Seafood LLC for $20.0 million (total consideration ~$20.3 million), a transaction completed in October 2021, structured as Purchase of all of the membership interest in Vital Choice Seafood LLC.

Vital Choice Seafood LLC operates in Gourmet Foods & Gift Baskets, is based in United States. On October 27, 2021, 1-800-FLOWERS.COM completed its acquisition of all of the membership interest in Vital Choice Seafood LLC, a provider of wild-caught seafood and sustainably farmed shellfish, pastured proteins, organic foods and marine-sourced nutritional supplements. The company funded the $20.0 million purchase (total consideration approximately $20.3 million) using its existing credit facility; the deal included tradenames, customer lists, websites and operations. Vital Choice had revenues of approximately $27.8 million for its year ended December 31, 2020. (Disclosed in the company's Form 10-K.)

Extended the company's gourmet food offering into premium seafood and health-oriented foods, broadening the Gourmet Foods & Gift Baskets segment.

Operated as the Vital Choice brand within the Gourmet Foods & Gift Baskets segment.

Deal Terms

Acquirer
1-800-FLOWERS.COM
Target
Vital Choice Seafood LLC
Value
$20.0 million (total consideration ~$20.3 million)
Date
October 2021
Type
Acquisition
Status
Ready

Transaction Details

Target HQ
United States
Segment
Gourmet Foods & Gift Baskets
Structure
Purchase of all of the membership interest in Vital Choice Seafood LLC
Closed
October 27, 2021

Advisors

Advisory firms were not disclosed for this transaction.

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Sources: Press release ↗ · Last updated July 8, 2026

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