1-800-FLOWERS.COM acquired SmartGift, Inc., a transaction completed in May 2023.
SmartGift, Inc. operates in Corporate and consumer gifting. SmartGift is an intelligent digital gifting platform that lets brands and corporations send, track, and manage gifts and recognition campaigns for employees, customers, and prospects through a single unified experience. 1-800-FLOWERS.COM acquired it to broaden its consumer and corporate gifting capabilities, adding data-driven engagement and rewards features that span retail, entertainment, and corporate use cases and let organizations measure the impact of their gifting programs. SmartGift founder and CEO Bernd Strenitz joined 1-800-FLOWERS.COM as Vice President, SmartGift.
Expand best-in-class consumer and corporate gifting capabilities with a data-driven engagement and rewards platform that helps organizations build meaningful relationships and measure gifting impact.
Advisory firms were not disclosed for this transaction.