Free cash flow is defined as cash from operations less capital expenditures. Smith has an outstanding foundation for profitable growth as a global water technology leader. First, I would like to go through our second quarter performance, our updated guidance for the year, and the announcement regarding our China visits. Shipments in the first half of 2024 benefited from pre-buy-related volumes ahead of an announced price increase.
Like the overall industry, we still benefited in the quarter from a demand pull forward. However, our 2025 pull forward impact was less pronounced compared to the demand pull forward we experienced in 2024. North America water treatment sales increased slightly in the second quarter as growth in our priority channels, e-commerce, dealer, and direct-to-consumer, continued to offset expected retail declines. In addition to the growth in these priority channels, we are pleased with the improved profitability it provided, which helped contribute to North America segment operating margin expansion in the quarter.
We maintained our operating margin year over year despite lower sales due to our 2024 restructuring initiatives and other cost control measures. We are on track to achieve $15 million in annual benefits, which have resulted in sequential margin improvement quarter-over-quarter. This product is positioned in the high-volume segment of the tankless market and is the latest proof point in our commitment to become the North American leader in tankless technology. These are just a few examples of the exciting pipeline of new products we are bringing to market that has us confident in our future.
| Metric | Period | Current guidance |
|---|---|---|
| Full-year EPS | FY2025 | $3.70-$3.90 (midpoint +2% vs 2024 adjusted EPS) |
| Full-year total sales growth | FY2025 | +1% to +3% vs 2024 |
| North America boiler sales growth | FY2025 | +4% to +6% vs 2024 |
| Planned full-year share repurchases | FY2025 | approximately $400 million |
| China sales growth (local currency) | FY2025 | -5% to -8% (unchanged) |
| China operating margin | FY2025 | 8%-10% (Q&A: 8%-9%) |
| North America water treatment sales | FY2025 | approximately -5% (unchanged) |
| North America water treatment operating margin expansion | FY2025 | +250 to +300 bps |
| North America segment margin | FY2025 | 24%-24.5% (unchanged) |
| Rest of World segment margin | FY2025 | 8%-9% (unchanged) |
| Pureit sales contribution | FY2025 | approximately $50 million (no significant bottom-line contribution) |
| Tariff impact on total company COGS (annualized) | FY2025 | approximately +5% |
| Steel cost increase (back half) | 2H2025 | approximately +15% to +20% |
| Capital expenditures | FY2025 | $90 million to $100 million |
| Free cash flow | FY2025 | $500 million to $525 million |
| Interest expense | FY2025 | $15 million to $20 million |
| Corporate and other expenses | FY2025 | approximately $75 million |
| Effective tax rate | FY2025 | 24% to 24.5% |
| Diluted shares outstanding | year-end 2025 | 142 million |
| Residential and commercial industry unit volumes | FY2025 | approximately flat (unchanged) |
| Metric | YoY | Note |
|---|---|---|
| Total company sales | -1% (to $1 billion) | Lower North America water heater volumes and a decline in China, partly offset by boiler and India growth. |
| Earnings per share | +1% (to $1.07) | Margin expansion in North America and cost control offsetting lower sales. |
| North America segment sales | -1% (to $779 million) | Higher boiler sales more than offset by lower water heater volumes against a difficult prior-year comp. |
| North America segment earnings | essentially flat (at $198 million) | Margin gains from water treatment mix and high-efficiency water heaters offset lower water heater volume. |
| North America segment operating margin | +30 bps (to 25.4%) | Mix benefits from the water treatment priority-channel strategy and growth in high-efficiency water heaters. |
| North America water heater sales | -2% | Lower volumes as management smoothed production and aligned order rates versus a strong 2024 pre-buy. |
| North America boiler sales | +6% | Higher volumes of high-efficiency commercial boilers. |
| North America water treatment sales | increased slightly | Priority-channel growth (e-commerce, dealer, direct-to-consumer) offset expected retail declines. |
| Rest of World segment sales | -2% (to $240 million) | China decline, partly offset by India growth and $16 million from the Pureit acquisition. |
| China third-party sales | -11% (constant currency) | Ongoing economic challenges and limited government subsidy availability outside Tier 1 and 2 cities. |
| Legacy India sales | +19% (local currency) | Continued growth in the India business. |
| Rest of World segment earnings | essentially flat (at $25 million) | Continued expense management offset lower China sales. |
| Rest of World segment operating margin | -10 bps (10.5% vs 10.6%) | Lower China sales, partly mitigated by expense management. |
| Free cash flow (first six months) | higher (to $140 million) | Lower cash outlays for working capital needs, partly offset by lower current-year earnings. |
| Topic | Previous mention | Current period | Trend |
|---|---|---|---|
| China business strategic assessment | 2024 restructuring and cost optimization to reposition the business | Initiating a process to evaluate a broad range of options including strategic partnerships and other alternatives, while still viewing China as a high-potential market; no decision made yet | — |
| New CEO priorities | Prior leadership focus | Steve Shafer as new CEO emphasizing operational excellence (expanding the AOS operating system and lean across end-to-end processes), re-energizing innovation, and active portfolio management | — |
| Portfolio management and M&A | Selective, disciplined approach | M&A and strategic partnerships positioned as a critical lever with ample dry powder; interested in building new growth platforms, not ruling out transformational deals, with a few targets potentially actionable in the coming year | — |
| Innovation pipeline | Long history of Cyclone and product leadership | New launches (ADAPT SC tankless, HomeShield Whole House Water Filter, upcoming Cyclone Flex), new product development center in Lebanon, Tennessee, and new CTO Dr. Ming Cheng hired to advance innovation capability | — |
| Production smoothing vs. pre-buy | Served surge demand in 2024 ahead of price increases, creating plant inefficiency | Proactively working with customers to smooth production schedules, accepting some first-half market share pressure to gain operational efficiency and expecting share recovery in the back half | — |
| Tariffs and steel cost management | Tariff impact minimal in the first half | Full tariff and 15%-20% steel cost impact expected in the back half, offset by May price increases and mitigation via footprint optimization, strategic sourcing, and cost controls | — |