For more information regarding the use of non-GAAP financial measures, including reconciliation of these measures to the most recent comparable GAAP financial measures, we refer you to today's earnings release. What originally drew me to this business were the strong fundamentals and market dynamics that create the opportunity for durable and sustainable growth. To hit a few of the most critical points, we distribute a product with almost completely inelastic demand. Interestingly, we still represent less than 1% of total market share, so our runway for future growth is enormous.
Clients demand choice, and we have built a platform that provides a superior shopping experience. There are no structural limitations to our growth, and we believe we are positioned better than anyone else for long-term industry leadership. The first three key strategic initiatives relate directly to maximizing growth of the franchise channel, and we have made great progress here. For example, in Q3, our agency staffing program, which we call ASP, helped our franchise owners place 90 new producers into their agencies, a record for one quarter.
On our previous earnings call, we talked about several new partnerships that took the form of a Goosehead franchise. We believe the Digital Agent will revolutionize how personal lines insurance is distributed, and it will break through the human capital bottleneck. For Goosehead, by driving high growth and high margin business at scale, and most importantly, for our clients, providing a world-class insurance shopping experience that doesn't exist in the U.S. For many years, the investor community has asked us why we can't simply invest more money to drive faster growth.