George Felix serves as Chief Marketing Officer at Brinker International, responsible for U.S. Chili's brand marketing as well as the marketing strategy and initiatives to grow Brinker's emerging virtual-brand business, and he also oversees advanced analytics across the organization. Before joining Brinker in July 2022, he was Chief Marketing Officer of Tinder, where he led the global brand vision, strategy and marketing operations.
Felix was promoted to Executive Vice President, Chief Marketing Officer effective March 2, 2026, overseeing marketing for both Chili's Grill & Bar and Maggiano's Little Italy.