Tim Cook, Chief Executive Officer; Director at Apple Inc.

About

Tim Cook has served as Apple's Chief Executive Officer since 2011 and as a director since 2011. He joined Apple in March 1998 and served as Chief Operating Officer from October 2005 before becoming CEO.

He brings extensive executive leadership experience in the technology industry, including management of worldwide operations, sales, service, and support.

Apple announced on April 20, 2026 that Mr. Cook will transition from Chief Executive Officer to Executive Chair of the Board effective September 1, 2026.

Roles

Apple Inc.

Chief Executive Officer; Director · Current role

2011–present

Apple Inc.

Chief Operating Officer · Served as COO before being promoted to CEO in 2011.

October 2005 to 2011

Apple Inc.

Executive Vice President, Worldwide Sales and Operations

February 2002 to October 2005

Apple Inc.

Senior Vice President, Worldwide Operations, Sales, Service and Support

October 2000 to February 2002

Apple Inc.

Senior Vice President, Worldwide Operations

March 1998 to October 2000

External Roles

NIKE, Inc.

Board of Directors

—

Duke University

Board of Trustees

—

National Football Foundation & College Hall of Fame, Inc.

Board of Directors

—

Fixed Compensation

FY 2025

Base salary

$3,000,000

TypeFixed annual base salary

Performance Compensation

Data from FY 2025

Cash incentive

Cash Incentive Plan

$12,000,000

MetricNet sales and operating income (equal weighting)

Target Opportunity

$6,000,000

Maximum$12,000,000

AchievementApple exceeded maximum goals for both measures; paid at 200% maximum

Stock awards

$57,535,293

FormPerformance-based and time-based RSUs (75/25 performance/time)

SharesPSUs target 164,626 (max 329,252); time-based 54,876

Grant date fair valuePSUs $45,035,089; time-based $12,500,204

VestingTime-based RSUs vest over four years; performance-based RSUs vest based on Apple's relative TSR for the performance period ending September 25, 2027 (0%-200% of target)