Alibaba's September-quarter 2025 results paired steady top-line strength with heavy strategic investment. Total revenue grew 15% like-for-like, CMR rose 10%, and cloud accelerated to 34% segment growth (external +29%) with a 9th straight quarter of triple-digit AI product growth. Quick commerce revenue jumped 60% and its per-order UE loss was cut roughly 50% since November, while AIDC swung to an adjusted EBITDA profit. However, aggressive quick commerce and AI investment cut total adjusted EBITDA 78% and produced a RMB 21.8 billion free cash flow outflow, with GAAP net income down 53%. Management flagged the September quarter as the likely peak investment period, signaled the RMB 380 billion CapEx plan may prove too small, and reiterated a CNY 1 trillion quick commerce GMV target within three years.
Thank you. Good day, everyone. Welcome to our September quarter 2025 earnings conference call. With me today from Alibaba are: Zhou Cai, Chairman; Eddie Wu, Chief Executive Officer; Toby Xu, Chief Financial Officer; Jiang Fan, Chief Executive Officer of Alibaba E-commerce Business Group. I would like to remind you that this call is also being webcast on our corporate website. A replay of the call will be available on our website later today. Just a few forward-looking statements before we begin today. Today's discussions may contain forward-looking statements, particularly statements about our business and financial results that are subject to risk and uncertainties, which could cause actual results to differ materially from those contained in the forward-looking statements. Please refer to the safe harbor statements that appear in our press release and investor presentation provided today.
Please note that certain financial measures that we use on this call are expressed on a non-GAAP basis. Our GAAP results and reconciliations of GAAP to non-GAAP measures can be found in our earnings press release. With that, I'm going to turn the call over to Eddie.
[Foreign language]
Welcome to Alibaba Group's quarterly earnings call. Over the past quarter, Alibaba delivered steady and healthy growth. Our total revenue increased 15% year-over year, excluding Sun Art and InTime. Our continued investment in core businesses is yielding results, with China e-commerce CMR growing 10% and cloud intelligence revenue rising 34%. Let me walk you through the latest developments across our AI+ cloud and consumption businesses. Sustained strong demand for AI and rising usage of public cloud drove Alibaba Cloud's 34% revenue growth this quarter, while revenue from external customers accelerated by 29%. AI-related products continued to post triple-digit year-over-year growth for the ninth consecutive quarter. In the cloud computing market, two major trends are becoming increasingly apparent. First, as AI applications scale, more developers and enterprise customers are choosing vendors with full-stack AI technology portfolios.
Second, customers are deepening and broadening their use of AI, which is significantly increasing demand for compute, storage, and other traditional cloud services. Together, these forces are accelerating revenue growth driven by external customer demand. This quarter, we continued to strengthen our full-stack AI capabilities, spanning high-performance AI infrastructure, foundation models, and AI development frameworks. Our flagship model, QN3 Max, ranks among the global leaders in benchmarks for real-world coding tasks, agent tool use capabilities, and other specialized evaluations. Our full-stack AI capabilities are now a defining competitive advantage. Alibaba Cloud is gaining market share across multiple segments. In the hybrid cloud market, Alibaba Cloud has become a key player, growing more than 20% year-over-year, outpacing the industry and steadily expanding market share. Our financial cloud business is also growing faster than the market, with market share continuing to rise.
In China's AI cloud market, we're also the clear leader, with a market share larger than the combined total of the second to fourth largest providers. Recently, businesses such as the NBA, Marriott, China UnionPay, and Bosch have partnered with Alibaba Cloud on AI initiatives. Last week, we officially launched the QN app, which aims to be the most advanced personal AI assistant powered by our latest models. In the first week of its public beta, the QN app has already surpassed 10 million in new downloads. The launch of the QN app marks Alibaba's commitment to both AI for enterprise and AI for consumer. In enterprise-focused AI, our goal is to build a world-leading full-stack AI provider serving businesses across all industries. For consumers, we aim to build native AI-first applications by leveraging our best-in-class models and Alibaba's extensive ecosystem.
On the one hand, QN3 Max's intelligence and world-class tool use capabilities, combined with Alibaba's rich consumer and lifestyle use cases, contributed to exceptional user retention in the QN app's beta release. We believe this is the right moment to scale our consumer AI efforts. On the other hand, the synergy between AI and the broader Alibaba ecosystem is a powerful multiplier. Alibaba is the only company in China with both a leading large model and extensive lifestyle and commerce use cases. QN will gradually integrate e-commerce, map navigation, local services, and more, becoming an AI-powered entry point for everyday life. With AI innovation and ecosystem collaboration reinforcing each other, we're confident in our ability to deliver substantial user value. In consumption, we continue to deepen collaboration across businesses, and the benefits of our large integrated platform are becoming increasingly evident. This quarter, China e-commerce CMR grew 10%.
Our quick commerce business saw significant improvement in unit economics, with greater fulfillment efficiency, stronger user retention, higher average order value, and expanding scale. The growth of quick commerce business contributed to rapid growth in Taobao App's monthly active consumers and supported CMR expansion. Brands on Tmall are also accelerating their adoption of on-demand retail. As of October 31, approximately 3,500 brands on Tmall have onboarded their offline stores to our quick commerce business. Going forward, we will further enhance synergy between quick commerce and the broader Alibaba ecosystem, continue improving unit economics, and meet consumers' fast-growing demand for immediate access to diverse products and services. On October 1, AMAP's daily active users reached a historical high of 360 million. In September, we launched the AMAP Street Stars feature, which has significantly boosted user engagement.
In October, AMAP Street Stars averaged more than 70 million daily active users, with average daily user reviews more than triple the amount of the same period last year, indicating strong future growth potential. AMAP Street Stars has built a trust-based rating system for local offline services using user-consented metrics, such as the user's credit rating. We believe that enhancing consumer trust is essential to strengthening consumer confidence, enabling merchants to focus on operations while giving consumers greater peace of mind, supporting the healthy and sustainable growth of the local offline services sector. Looking ahead, we'll continue investing decisively in our two core strategic pillars: AI+ cloud and consumption. We will advance both enterprise and consumer-focused AI, unlock deeper synergies across Alibaba's businesses, and use these engines to drive Alibaba's long-term growth and carry the company to the next level. Thank you. I will now hand over to Toby.
Thank you, Eddie. We are continuing our focus and discipline on AI+ cloud and consumption, and we see strong momentum from these strategies with gains in technology, market share, consumers, and user engagement. Now, let's look at the financial results. On a consolidated basis, total revenue was RMB 247.8 billion. Excluding revenue from Sun Art and InTime, revenue on a like-for-like basis would have grown by 15% year over year. Total Adjusted EBITDA decreased to 78%, primarily due to our strategic investments in quick commerce business to grow its user base and transaction volume, partly offset by double-digit revenue growth in China e-commerce group and cloud intelligence group, and improved operating efficiencies across various businesses, including AIDC and Hujing DME. Our GAAP net income was RMB 20.6 billion, a decrease of 53%, primarily attributable to the decrease in income from operations.
Operating cash flow was RMB 10.1 billion, a decrease of RMB 21.3 billion compared to the same quarter last year. The year-over-year decrease was mainly attributed to our increased strategic investments in quick commerce business. Free cash flow was an outflow of RMB 21.8 billion, which reflected our significant investments in quick commerce business and AI+ cloud infrastructure. We are reinvesting our free cash flow to create a winning quick commerce business and to be a leader in AI. Our strong balance sheet, backed by $41 billion in net cash, gives us confidence for this reinvestment strategy. Revenue from Alibaba China e-commerce group was RMB 132.6 billion, an increase of 16%. Customer management revenue increased by 10%, primarily due to the improvement of take rate, which benefited from the increasing penetration of Chen Zhan Tui and the addition of software service fees.
Revenue from our quick commerce business increased 60%. During the quarter, we executed our plan to grow the scale of our quick commerce business, improve user experience, and narrow UE loss. The Adjusted EBITDA from Alibaba China e-commerce group was RMB 10.5 billion. Excluding loss from our quick commerce business, our Alibaba China e-commerce group EBITDA would have grown at mid-single-digit year-over-year for the quarter. Going forward, this adjusted EBITDA may fluctuate quarter over quarter due to intense competition and a significant investment in user experience. Revenue from AIDC grew 10%. AliExpress, in particular, has developed its AliExpress Direct model that leverages local inventories in over 30 countries. AliExpress has also enhanced the range of our product offerings by launching the Brand Plus program, providing go-to-market solutions to Chinese brands going overseas.
A combination of logistics optimization and investment efficiency enhancement resulted in AIDC's Adjusted EBITDA profit of RMB 162 million this quarter. Looking ahead, while we continue to enhance operating efficiency, AIDC Adjusted EBITDA may fluctuate quarter-over-quarter due to tactical investments in select markets. Our cloud business delivered another quarter of accelerated growth, as both growth of cloud segment revenue and revenue from external customers accelerated to 34% and 29%, respectively. This momentum was primarily driven by public cloud revenue growth, including the increasing adoption of AI-related products. AI-related product revenue continued to grow at triple-digit pace. AI-related product revenue this quarter accounted for over 20% of revenue from external customers, with its contribution continuing to increase. We are seeing accelerated adoption of our AI products across a broader range of enterprise customers, with a growing focus on value-added applications, including coding assistants.
The Adjusted EBITDA margin remained relatively stable at 9%. We will continue to invest in customer growth and technology innovation to increase adoption of AI infrastructure cloud and strengthen our market leadership. All other segment revenue was a decrease by 25%, mainly due to the disposal of Sun Art and Intime businesses. All others Adjusted EBITDA was a loss of RMB 3.4 billion, primarily due to the increased investment in technology businesses, partly offset by the improving operating results of other businesses. Hujing DME has achieved profitability for three consecutive quarters. The all other segment comprises a set of innovative initiatives, including several strategic AI-driven technology infrastructure and businesses, including our foundation model and AI apps. We are excited to continue investing in these initiatives for future growth. Thank you. That's the end of our prepared remarks. We can open up for Q&A.
Thank you, Toby. Hi, everyone. You're welcome to ask questions in Chinese or English. A third-party translator will provide consecutive interpretation for the Q&A session. The translation is for convenience purposes only. In the case of any discrepancy, our management statement in the original language will prevail. If you are unable to hear the Chinese translation, bilingual transcripts of this call will be available on our website within one week after the end of the meeting.[Foreign language]. Operator, please go ahead with Q&A session. Thank you.