Keun Chang (Kevin) Yoon has been the President and Chief Executive Officer of Misto since March 2018, and from July 2016 to March 2018 served as Chief Financial Officer and Executive Vice President of Misto's Strategic Planning and Footwear Division. He also served Misto and its subsidiaries in multiple roles from February 2009 to October 2016, including Manager of Footwear Sourcing and Vice President and Chief Financial Officer of Misto U.S.A. Inc. He was selected to serve on the Board because of his knowledge and operational experience in the consumer products and sporting goods industries, and is the son of Chairman Yoon Soo (Gene) Yoon.