Jeff Lick — Analyst, Stephens
Good morning. Thanks for taking my question. Congrats on a nice quarter. I guess I'd throw this out to anyone. I'm just curious, since the Analyst Day, maybe you could just comment on what has surprised you in either direction, what's been incremental, and how are you seeing the gas prices manifest itself in consumption patterns? I guess my follow-up would be, given the World Cup and America 250 is in Q2, I think you've mentioned previously you were expecting Q2 to be the weakest quarter in terms of comp. Is that still going to be the case?
Steve Lawrence — CEO, Academy Sports + Outdoors
Yeah, I'll start. Thanks for the question. Yeah, gas prices definitely are a headwind for the American consumer. I saw an article, I think a week or so ago, that said on a monthly basis, it's pulling out about $17.5 billion of consumer discretionary spending each month. That definitely is impacting the consumer. I'd say as we've gotten into Q2, we've seen a little bit of a slowdown from the consumer, which we would attribute to gas prices. That being said, we look at the quarter as three legs of a race. The first leg is getting through Memorial Day, which is our first big event. Total sales through Memorial Day are tracking up low single digits, roughly flat comp.
While we'd like to be playing with a lead, what we're excited about is we still have a lot of the initiatives that we're counting on to drive business ahead of us. We got the World Cup, as you just said, kicks off on Thursday. We've got our credit card relaunch, which is taking place right now. We're issuing new plastic to consumers, and that should be in people's hands, and that has a reactivation reward associated with it. We think that'll help drive business for the next leg of the race with Father's Day. Of course, we've got America's 250 ahead of us.
Definitely seeing an impact, a little bit of a slowdown from what we saw in Q1 with the consumer tracking flat through Memorial Day. Optimistic about the opportunity still ahead of us with a lot of initiatives still to play out.
Carl Ford — CFO, Academy Sports + Outdoors
You asked about what surprised us from our April 7th Analyst Day. I would say this quarter generally came in as expected. We were at the high side of the guidance that we gave from a top-line perspective. We had indicated that we knew that there would be gross margin pressure associated with anniversarying last year's Q1 that didn't have that IEEPA tariff burden in it. From an expense management standpoint, we knew that we weren't re-anniversarying the Jordan launch costs and the Nike expansion costs. That was $7.5 million. I would generally say that the quarter played out like we thought that it would, but it was towards the high side of the guidance that we put out there.
Jeff Lick — Analyst, Stephens
Awesome. Thanks very much, and I'll let others jump in.
Steve Lawrence — CEO, Academy Sports + Outdoors
Thanks, Jeff.
Kate McShane — Analyst, Goldman Sachs
Hi. Good morning. Thanks for taking our question. We wanted to focus on gross margins. With the strength in ammo, just being a lower margin category, did that contribute at all to some of the pressure or the GPM shortfall that we saw in the quarter? Just how should we think about the cadence of some of the tariff pressures that we have saw in the Q1 for the rest of the year?
Carl Ford — CFO, Academy Sports + Outdoors
Yeah, I'm going to answer this very directly. If you look at the 71 basis points of gross margin degradation to Q1 of last year, 110 basis points was driven by tariffs, essentially having the full burden of that IEEPA impact, in Q1 of this year versus really nothing last year. That 110 basis points of tariff headwind was offset by 20 basis points of good news in shrink and 10 basis points as it relates to shipping. Think of transportation, e-com, shipping, things of that nature. That's how you kind of arrive at the big components of it. From an ammo perspective, total field was up 12% during the quarter, field carries a lower margin profile. Ammo is certainly in the overall outdoor category.
It was a headwind as it related to, I would say it was offset by other puts and takes in the mix.
Kate McShane — Analyst, Goldman Sachs
Thank you.
Steve Lawrence — CEO, Academy Sports + Outdoors
Thanks, Kate.
Chris Horvers — Analyst, JPMorgan
Thanks. Good morning, guys. My first question is on Deckers latest earnings call. They talked about planning to continue to selectively ban wholesale distribution, with a few thoughtfully chosen tests with new partners this fall. Just curious if you can comment if you're a part of that planned test.
Steve Lawrence — CEO, Academy Sports + Outdoors
Yeah, I'll give you the same answer I give every time I get asked this question. If and when we're ready to announce something, you guys aren't going to have to ask us. We'll tell you. Nothing new to announce at this moment in time.
Chris Horvers — Analyst, JPMorgan
Got it. Thank you. Then, I guess just stepping back as you think about how you think about the balance of the year, I guess what's changed versus what you initially thought? Is ammo expected to be a continued tailwind for the balance of the year more than you originally thought? What's your read on Memorial Day weekend, and what that says about Father's Day and July 4th and the 250th anniversary as well as World Cup? Can you maybe take us through the puts and takes of maybe how you're more optimistic versus something that's more balanced because you basically kept the balance of the year on the comp side. Thank you.
Steve Lawrence — CEO, Academy Sports + Outdoors
Yeah, I would say what we saw happen, as we progressed through the quarter is I think, it's pretty widely documented that increased tax returns were out there fueling consumer spending, and I think that helped kind of mute the impact of gas prices as we got through Q1. I think we're kind of past that now, and as we've seen kind of the exit rate coming out of the quarter, move from up three-ish comp to more of a flat. I think that's kind of what we've seen happen with the health of the consumer. What gives us confidence about the remainder of the year is a lot of the initiatives that we have, right? We've talked about our credit card relaunch and kind of integrating that with our loyalty program.
We think that's a big deal for us, probably going to have the most impact on our business moving forward. We think it's well timed, particularly in an environment where consumers looking for value. The fact that we're going to give them 5% off every day with the Academy credit card, which we've had before, but now 2% back on outside spend, I think is a big deal. I think we've got other things that we've created, self-created kind of tailwinds, like leaning into that work Western wear category, rolling out Ariat shops, leaning into newness with brands like High rocks and Brunt coming into the assortment. The dot-com growth we're seeing. I think all those things kind of provide a little bit of a tailwind force that helps us overcome some of the headwinds. I think it's going to be a cautious consumer out there.
They're clearly being very cautious about when they shop, and choiceful about buying more on promotion or in clearance. That's something we're going to have to think about. Ammo specifically, I think was a tailwind for us before the conflict with Iran happened. It accelerated a little bit in Q2. Q1, I'm sorry. That sort of died off as we've gotten deeper into the conflict. I think it'll move from being a pretty good tailwind to still being a tailwind throughout the remainder of the year. We're lapping pretty tough ammo business. What we believe in is that the initiatives we put in place, the self-help initiatives, are going to be the things that are going to help us continue to drive the business throughout the remainder of the year.
Chris Horvers — Analyst, JPMorgan
Thanks. Best of luck with peak season.
Steve Lawrence — CEO, Academy Sports + Outdoors
Thanks. Appreciate it.
Jonathan Matuszewski — Analyst, Jefferies
Great. Good morning. Thanks for the time. My first question was on Nike and Jordan. I think last year there were a couple of quarters where kind of that combined business was growing somewhere between high single and maybe low double digits. I think we're at maybe a point where we've maybe lapped the initial kind of rollouts of Converse and Jordan. Maybe just an update on the trends you're seeing in that combined business and what type of growth is embedded for the remainder of the year in the updated guide. Thank you.
Steve Lawrence — CEO, Academy Sports + Outdoors
Yeah. We launched Jordan, if you remember, last year in April. That being said, we did have product on the floor in March. If you look at the combined Nike Jordan business for us, that was up mid-single digits. We lapped the launch and ran an increase that week, which we're excited about. It's still healthy for us, and we consider or expect that the trend that we're seeing for the Q1 to continue out throughout the remainder of the year. We think Nike is a growth engine for us. We're really excited about some of the expansion we're going to have in some of the performance running categories like Vomero. We're going to have that in roughly 150 doors going into back to school, which is about double the door count we had last year.
It feels like they're just starting to get their innovation pipeline really moving.
Jonathan Matuszewski — Analyst, Jefferies
Great. That's helpful. Then just to follow up, I guess, just regional trends, NBA championships, Spurs. Maybe if you could give some commentary on kind of related fan wear implications for demand, maybe kind of dispersion you're seeing in Texas versus other markets would be great. Thank you.
Steve Lawrence — CEO, Academy Sports + Outdoors
Yeah. I would say the licensed team business for us has been a tailwind for us and will probably be a tailwind throughout the summer. That's where a lot of the World Cup product lives. We expect that obviously to continue into July as the World Cup plays out. The Spurs is certainly a little bit of a tailwind for us. You got to remember, though, we're also up against last year, the Thunder winning the championship, that's in our geography. While we have fewer stores in Oklahoma City, kind of the whole state activates when they won. It's pretty similar to what we're seeing with the Spurs. Certainly, we hope that the Spurs win. We don't have any stores in the New York area, so the Knicks winning wouldn't be a good thing for us.
We're pretty happy so far with the licensed business and expect it to be a tailwind, primarily driven by the World Cup throughout the remainder of the quarter.
Jonathan Matuszewski — Analyst, Jefferies
Thanks, best of luck.
Steve Lawrence — CEO, Academy Sports + Outdoors
Thanks.
Joseph Civello — Analyst, Truist Securities
Hey, guys. Thanks so much for taking my question. I just wanted to see if you could provide any color on early June post Memorial Day, and if anything in recent trends, like you mentioned with the gas prices, has impacted your view on what the World Cup might deliver.
Steve Lawrence — CEO, Academy Sports + Outdoors
Yeah. The World Cup, it's still early. We just set that at the front of our stores in the markets where the World Cup matches are being played. It's roughly 40 doors. We've seen an acceleration in that product once we set it. We set it right after Memorial Day weekend. I think it's still early, but initial signs are pretty good. In terms of trends, I'll stick with what I told you. We kind of are looking at Q2 as kind of a three-legged race, right? First leg is Memorial Day. We came out of that running flat comps, up low single digits. The next one's Father's Day. Father's Day is a week later on the calendar, so we're still kind of in the middle of that.
From there, we move into Fourth of July with kind of back to school at the tail end of the quarter. So far, so good. Lot still ahead of us.
Carl Ford — CFO, Academy Sports + Outdoors
Yeah, from a fuel specific standpoint, we think that fuel prices at an elevated level are gonna be persistent throughout the majority of this year. We talked a little bit about the sensitization that we did at that on our last call. I would now say that we've encapsulated that within our gross margin guidance. As it relates to it weighing on the consumer, $4+ gas, look, we think being a steward of value is a really good thing in times like these, and we continue to see customers, those upper income levels, quintiles four and five, transacting more with us year-over-year. That trend has been consistent since the back part of 2024. We saw a lessening of that somewhat in Q1, which we think could be a turning point.
Joseph Civello — Analyst, Truist Securities
Got it. Thanks so much. Just to follow up on the tariff assumptions that are in for the guidance. As we think about rates and refunds and stuff like that through the rest of the year, what's baked in?
Carl Ford — CFO, Academy Sports + Outdoors
Yeah. From a tariff perspective, we have disclosed to you guys that we sold our right to a refund for a portion of the IEEPA tariffs from last year. We disclosed it in the 10-K last year, as well as in the Q3. That, we monetized about $10.5 million. Included in our guidance for this year is recognition of that $10.5 million. There's also, for the portion that we did not sell the rights to, we have included that in our tariff guidance, and that's what's included.
Joseph Civello — Analyst, Truist Securities
The portion that you didn't sell is also embedded. Got it. Okay. Thank you.
Carl Ford — CFO, Academy Sports + Outdoors
Yeah. I guess for clarity there, we did not receive any tariff refunds in the Q1. There is nothing associated with refunds in the Q1. We have started to see those flow in the Q2. What's embedded in our guidance is what we monetized as well as what we expect to receive.
Joseph Civello — Analyst, Truist Securities
Got it. Thanks so much.
Carl Ford — CFO, Academy Sports + Outdoors
Thanks.
Paul Lejuez — Analyst, Citi
Hey, thanks. Just to clarify on that last point. Did you guys record a receivable that is flowing through the P&L? I guess, does this represent a change versus what you had baked into guidance as of last quarter?
Carl Ford — CFO, Academy Sports + Outdoors
In order to book a receivable from an accounting standpoint, we would have had to recognize that last year. We did not. We put it on our balance sheet essentially as a contingent liability pending clarification from the administration associated with how refunds would play out. I think we're seeing some clarity in that. The $10.5 million that was in our cash flow and our balance sheet and spoken to at year-end within our Form 10-K, we are anticipating that being recognized this year versus recognizing it last year with the receivable, if that makes sense.
Paul Lejuez — Analyst, Citi
Yeah. Which quarter is it benefiting from that $10.5 running through the P&L?
Carl Ford — CFO, Academy Sports + Outdoors
We don't give quarterly guidance. I will tell you that there was no recognition in the Q1, it is in our annual guidance, that $10.5 million.
Paul Lejuez — Analyst, Citi
Got it. Just relative to the updated comp guidance range that you gave today, can you just talk about where you expect each quarter to fall relative to that range? Specifically, interested in how you're thinking about Q2, would love to hear your thoughts on each quarter relative to the full-year range.
Steve Lawrence — CEO, Academy Sports + Outdoors
Yeah. Obviously, as Carl just said, we don't give quarterly guidance. As was noted earlier, I think by somebody, Q2 is our best quarter last year. We're up against a modest comp gain. I think it was up 0.2 last year. As we mentioned earlier, we're tracking flat through Memorial Day. We still got a lot ahead of us. We're optimistic that the remainder of the year we're going to be somewhere between that flat to up two comp, and that would be inclusive of what we think is going to happen in Q2.
Paul Lejuez — Analyst, Citi
Got it. Just last one on World Cup related product. Do you view those sales as incremental, or do you feel that that's a substitute for something else in the store?
Steve Lawrence — CEO, Academy Sports + Outdoors
I think it's mainly incremental. Obviously, having the World Cup, world's largest soccer tournament in the U.S. soil and having people cheer for their team that they do once every four years come in and celebrate that, I think that's mostly incremental. I don't see that as a trade-off from a college or a pro football fan. I think it's incremental.
Paul Lejuez — Analyst, Citi
Thank you. Good luck.
Steve Lawrence — CEO, Academy Sports + Outdoors
Thanks.
Ike Boruchow — Analyst, Wells Fargo
Hey, morning, guys. Two from us. The gross margins inflecting in the back half, can you just comment on the drivers there? Is that just effectively the tariff headwinds kind of rolling off or getting less bad, or is there something else within the model that's kind of shifting as you move through the year?
Carl Ford — CFO, Academy Sports + Outdoors
That is absolutely the main thing that you should be thinking about. We bore the full burden of that weighted average cost impact of the IEEPA tariffs towards the back part of last year. Q1 was you're up against something where there was none of that. You'll see that tariff burden moderate throughout the year. I think my hope is that the shrink improvement that we saw in the Q1will continue. I think fuel will be a headwind for the year is what it's looking like. I think the main driver of that inflection will be the diminishment of the Q1 tariff headwind that we experienced in Q1 of 2026.
Ike Boruchow — Analyst, Wells Fargo
Got it. Just two more. The store count, the ramp through the year, I think it's three in the Q2. Can you just give us Q3 versus Q4, the plan for the 15-20?
Steve Lawrence — CEO, Academy Sports + Outdoors
We haven't broken that down. We're a little more back-weighted this year than we wanted to be. If you remember, when we were kind of looking at the class of 2026 stores, it was right when the whole tariff situation kind of changed, and we weren't sure what the impact was going to be in terms of steel, construction costs, et cetera. We're more back half weighted. Our goal is obviously to get all the new stores opened up prior to Thanksgiving. It'll be fairly balanced across both quarters, more back half weighted than we initially would like. Next year, expect it to be more balanced.
Ike Boruchow — Analyst, Wells Fargo
Got it. Thank you. The last one from us. Just the commentary on the flat comp to Memorial Day, I understand that. Can you just comment the last two weeks? I assume they've slowed a little more considering your comment on the consumer. Can you just give us either the last two weeks or the quarter to date in totality? Sorry to harp on it, but I feel like it's relevant.
Steve Lawrence — CEO, Academy Sports + Outdoors
Well, we're in a period right now where Father's Day is a week later, so it's a little murky. We're happy with the trends we're seeing, and we're still optimistic about being somewhere between that flat to up two for the year.
Ike Boruchow — Analyst, Wells Fargo
Got it. Thanks, guys.
Pedro Gil — Analyst, Morgan Stanley
Hi. Good morning. This is Pedro Gil on for Simeon. Thank you for taking our question. Nice quarter. I wanted to ask you about the comp guidance for the rest of the year and the shape of the quarters. Should we expect the second quarter to be sort of the strongest quarter in the year as you have World Cup and the 250th anniversary and the rollout of the loyalty program? Or is it more of an even cadence for the remaining three quarters in the year?
Carl Ford — CFO, Academy Sports + Outdoors
Pedro, sitting where I'm at today, I think the 2.9% comp that we experienced in the first quarter, it's obviously outside the range of the zero to two. I think it's going to be the strongest quarter. I think we've got a difference in the year-over-year base related to Q1 versus Q2 of last year. We're excited about the credit card relaunch. We're excited about the World Cup and the 250th and some of the new brand launches that we have. I think the rest of the quarters will be within those navigational beacons.
Pedro Gil — Analyst, Morgan Stanley
Okay. That's helpful. As a follow-up, I wanted to ask you about the work you're doing in supply chain. Can you give us an update on the efficiencies you're driving, and how should we think about transportation costs for the rest of the year?
Carl Ford — CFO, Academy Sports + Outdoors
Yeah. We brought in a new Chief Supply Chain Officer, Rob Howell, who had a background with Sysco Foods. How long ago was that now? He seems like-
Steve Lawrence — CEO, Academy Sports + Outdoors
About two years.
Carl Ford — CFO, Academy Sports + Outdoors
About two years ago. I think he's doing yeoman's work. I think he's balancing capacity. If you look at our store count growing by 8% last year, it'll probably be in that 7% this year. He's got to make a lot of room in the distribution center, and he's got to factor in the type of units that we're flowing. We're continuing to see unit per hour productivity and cost per unit productivity as it relates to distribution center operations. I don't expect that to change. I think as it relates to transportation, net transportation was a 10 basis point tailwind improvement year-over-year from Q1 of this year versus Q1 of last year. That reflects freight and sort of inbound supply chain, if you will, as well as e-commerce shipping.
I think that fuel will be a bigger headwind as it relates to Q2 and perhaps Q3 and beyond. I think the team's doing great work and they're increasing their productivity year-over-year, and that's what we expect, and that's what we're seeing.
Pedro Gil — Analyst, Morgan Stanley
Okay. That's helpful. Thank you. Good luck.
John Heinbockel — Analyst, Guggenheim Partners
Hey, Steve, wanted to start with, given what's going on with gas prices and just macro in general, do you think that amplifies the peaks and valleys around holidays and maybe deeper valleys? If you think that's true, have you made tactical adjustments when you think about how you want to spend promotional dollars and communicate with the customer the rest of the year?
Steve Lawrence — CEO, Academy Sports + Outdoors
Yeah, I think your instincts are spot on. I mean, we definitely have seen that play out a little bit as we progress through Q2, and I expect that's going to happen. Customers are looking for value, right? I think they're looking for ways to offset higher gas prices. I think we've seen this happen a little bit in Q1, and we've seen it continue into Q2, where they're amplifying purchases during the promotional windows that we have on the calendar. They're pulling back a little bit in the lulls, and we have definitely adjusted our forecasts and our plans moving forward to account for that.
John Heinbockel — Analyst, Guggenheim Partners
All right. Secondly, when you look at the membership, and I think you said you want to add two million members and I think get to 15 by year-end. When we think about how that breaks down between rewards members, proprietary credit card, Mastercard, relative sizes of that, do you think will most of the growth come from the new Mastercard offering?
Steve Lawrence — CEO, Academy Sports + Outdoors
Yeah, we haven't broken it down between credit, loyalty, et cetera, like that. What I will tell you is that we're seeing a meaningful acceleration in take rate on the new credit card. We rolled that out in advance of issuing new plastic. New customers who apply for the credit card pretty much since the middle of March, I would say, have been eligible for either the private label credit card or the co-branded Mastercard. We've seen applications up double digits pretty much since we've done that. We expect that to continue, and we think it's a great value proposition and it's a great way for customers to stretch their spending power. I think the 15 million we set as a goal by the end of the year, I'm fairly confident we're going to beat that number this year.
John Heinbockel — Analyst, Guggenheim Partners
Thank you.
Anna Glaessgen — Analyst, B. Riley Securities
Hi. Good morning. Thanks for taking my questions. I'd like to follow up on the Jordan Nike performance. Nice to see that you're expanding into more stores. I guess, could you comment on if there's any structural reason that it wouldn't be able to be expanded through the whole fleet? A follow-up on, I think you said you expected mid-single digit growth through the year following the Q1 performance. Was that on a comp store sales basis? Given the expansion, just want to understand better the trends. Assume both. Thanks.
Steve Lawrence — CEO, Academy Sports + Outdoors
I'll start with, we do have elements of Jordan in all stores right now. We've expanded out things like slides and backpacks and sports equipment out to all stores. The shop concept is going out to an additional 55 stores, taking us to 200, which is about two-thirds of the store base, which is obviously a meaningful chunk of our volume. I think you'll see us continue to expand that methodically over time. I don't see any reason why ultimately we won't have all elements of Jordan in all stores at some point, but it's just more of a methodical rollout. The growth we're seeing in terms of mid-single digit comp with Jordan and Nike combined, we do expect that to continue forward. I believe that's a comp number that I'm citing.
I don't see any reason why we're going to see that slow in the back half, if that's the trend we saw in the H1 of the year based off how we plan the business.
Carl Ford — CFO, Academy Sports + Outdoors
Anna, I do want to take the opportunity to, you'll recall in Q1 of last year, we expanded Nike, rolled that shop concept out to 135 doors in Q1 of last year. It's 55 doors, the timing obviously is not Q1, it's Q2, there's some costs associated with that. We saw enough benefits in the shop concept versus just having the Jordan elements dispersed amongst the store that we wanted to roll out those additional 55 doors this year. There's some costs that'll hit in Q2 there.
Anna Glaessgen — Analyst, B. Riley Securities
Great. Thanks. That's super helpful. Wanted to follow up on the introduction of suppressors. I guess, why historically have you not had the category, and what signals were you seeing that gave you the confidence to expand as a lot of competitors are exiting or diminishing the category? Thanks.
Steve Lawrence — CEO, Academy Sports + Outdoors
I would say that suppressors has been a change in law, and it's a little easier to procure than it used to be. It's still a pretty arduous process, but the industry has seen an expansion in suppressors since the laws have changed, really at the start of the new year. We've got it in roughly, I think, 30, 35 stores right now. We're going to roll it out to over 100 stores throughout the remainder of this year. As we said on the call, it's really for hearing protection for the person who enjoys shooting sports, going to the range, et cetera. It's a little quieter and a little safer for them to use. We see a high attachment rate. It's not just the suppressor. It's all the cleaning equipment and other things that you need to purchase when you buy a suppressor.
It also has tailwinds into ammo because it requires a different type of ammo that you shoot. We think that this is a good non-comp thing for us, that we're going to see expansion and fueling the shooting sports category for us throughout the remainder of this year and the next as we expand it into doors. We're excited about it. I think it's a growing part of the shooting sports category, and we're participating in it.
Anna Glaessgen — Analyst, B. Riley Securities
Great. Thanks.
Steve Lawrence — CEO, Academy Sports + Outdoors
Thank you.
Andrew Chasanoff — Analyst, Oppenheimer
Hi, this is Andrew Chasanoff on for Brian Nagel. Thanks for taking our questions. Just the first one. Q1 comp was driven by both ticket and traffic, which is a sharp reversal from the Q4 transaction decline. Just given your commentary about the $50K and under cohort remaining under pressure, I'm just trying to understand how dependent full year comp guidance is on the lower income cohort improving versus just continued outperformance by the higher income cohorts.
Carl Ford — CFO, Academy Sports + Outdoors
Yeah. Going back to Q3 of 2024, we saw quintiles four and five, so households above $100,000 inflect. It was being offset by less transactions by $50,000 and below. That trend continued in 2025, what we saw in Q1 of 2026 is those above $100,000 customers up mid-single digits, the below $50,000 were only down low single digits. I'll say it was less bad. Some of that may have been rebates on taxes, tax refunds, excuse me. We do see that those were offset by higher fuel. What I'm interested to look at is how does that lower income cohort, does it stay at low single digits? Does it go to zero? Does it go back to being a more meaningful pull down? Our highest and fastest growing customer cohort is at above $100,000.
I think that is going to continue, and that is what is embedded within the go-forward guidance. I think some of the differentiation between the low and the high end of our guidance range is how that lower income cohort. We saw something less bad in Q1 of 2026. TBD on whether that continues into Q2, and beyond.
Andrew Chasanoff — Analyst, Oppenheimer
That's really helpful. I appreciate that. If I could just get a follow-up, just how you're thinking about some of the halo effects around World Cup. I know you've talked a lot about stores where the games are going to be in market, but I just wanted to get your thinking on potential traffic uplifts for stores that are in markets where games are not necessarily being played.
Steve Lawrence — CEO, Academy Sports + Outdoors
Yeah. We have World Cup products in all stores, right? We've moved it to the front of our stores at the entrance in the markets where the games are being played. If you go into any of our stores that are outside those markets, you'll see a meaningful presentation of World Cup jerseys, USA, Mexico, couple other teams, depending upon which region those teams are playing in on the licensed team pads. We expect to see growth not just in those stores, but broadly across the chain. I think we'd see that persist through the summer months. I also think there's probably a generic red, white, and blue opportunity out there as people cheer for Team USA. That maybe is a little less license driven.
Longer term, what we've seen in the past is kind of a halo effect of this in terms of driving youth participation in youth soccer well past the event itself. We're expecting and believe we'll see more youth soccer participation in the back half of this year and into the spring of 2027.
Andrew Chasanoff — Analyst, Oppenheimer
That's really helpful. Best of luck.
Steve Lawrence — CEO, Academy Sports + Outdoors
Thanks.
Carl Ford — CFO, Academy Sports + Outdoors
Thank you.
Michael Lasser — Analyst, UBS
Good morning. Thank you so much for taking my question. I'm curious what you think happened in the Q1 that may not necessarily repeat over the course of the year. If we take your 2.9% same store sales increase in Q1, and if we want to get to the midpoint of the guide, it would imply somewhere in the neighborhood of a 50-100 basis point comp for Q2, Q3, and Q4. Understanding that the comparison's a little tougher in Q2, but you will have the benefit of the World Cup during this time. Should we assume that the difference between a nearly three comp in Q1.
Call it a 50-100 basis point comp for the rest of the year would simply be a function of, A, the tax refunds, and B, the macro getting a little bit more difficult, such that if it doesn't get more difficult, you could do better than what's embedded in your guidance? Thank you.
Steve Lawrence — CEO, Academy Sports + Outdoors
I think there's a lot wrapped up in that question. Simplistically, what we saw happen in the Q1 was increased tax returns blunting the impact of much higher gas prices. I think as we've gotten further away from that, we've seen the business move to more of a flattish comp, up low single digits in total. That's where we kind of feel the natural run rate of the business is sitting today. What gets us from that flattish to that up one or up two implied in our guidance for the remainder of the year are the impact of the initiatives and how well they're received and how well they impact the consumer. That's really what we're seeing in the business, Michael. We've got a lot of initiatives that we think will play out.
A lot of them are targeted at activating consumers who are under pressure with the new credit card rollout and the value delivery that we're giving there. That's the thing that's going to take us somewhere between the flat to up two.
Carl Ford — CFO, Academy Sports + Outdoors
You spoke to it, Michael, but I do want to be specific. Last year's Q1 comp of -3.7 was the easiest compare. Q2 of last year was up 0.2. Q3 was down 0.9. Q4 was down 1.6%. I would encourage you to look at two-year stacks as you think through the modeling aspect of it. Agree with everything that Steve said, but the prior year compares do weigh in on how we guide for the current year.
Michael Lasser — Analyst, UBS
Those points are very helpful. It sounds like in addition to the two-year stacks, you are expecting about 200 basis points of same-store sales contribution from your initiatives. To the extent that you would comp below that over the next few quarters, that would simply be a function of either the compare or the macro getting a little tougher. A, is that fair? Just to clarify on your full year guidance, you took up the low end of the profit outlook, the profit dollar outlook, by about $5 million. What drove that change? Was it simply incorporating the updated expectation around tax tariff rebate into your guidance, or is there something else that you're seeing that drove that change? Thank you so much.
Carl Ford — CFO, Academy Sports + Outdoors
Yeah. As I would speak to initiatives, they get us to the midpoint of the comp guidance. A +1% comp halfway between zero and two for the full year is all initiatives. We think e-comm is going to be a tailwind. I am very pleasantly pleased associated with the new stores when they get in the comp base. I'm liking that high single-digit comp. That is above how we modeled them when we did their pro forma. I think the credit card relaunch, we baked in growth associated with that. Our initiatives alone get us to the midpoint.
I think the delineation between what drags us down to the low of a flat comp or the high of a 2%, I think some of that relates to the magnitude of these external events, World Cup, 250th, things of that nature, and the health of the overall consumer. Do we see that low? I'm really focused primarily on that below 50,000 customer. Are we at an inflection point there? Is it moderating? Are we at a trough? I think those are the delineations between the high and the low point of the guidance. I do want you to come away thinking that our initiatives alone get us to the midpoint.
As it relates to the low end, I think the easiest way to think about why did we take the low end of the annual guidance up and why is the low end of the profit up, it's because Q1 came in towards the high side versus the low side. We're taking that Q1 low side off the table and keeping Q2, Q3, and Q4's ranges exactly how we had them contemplated it when we guided the full year.
Michael Lasser — Analyst, UBS
Thank you so much, and good luck.
Carl Ford — CFO, Academy Sports + Outdoors
Thank you.
Steve Lawrence — CEO, Academy Sports + Outdoors
Thanks. We started to see momentum shift in the business last year, which continued to build into the Q1 and resulted in a positive comp. While inflationary pressures persist, we're confident in our ability to execute through a range of environments. We have a thoughtful, straightforward strategy. Our goal is to continue to build momentum in the business by methodically executing against this strategy while also providing our customers with compelling assortments at a strong value. We know that if we do this, our key stakeholders will be pleased with the results. I'd like to close with a heartfelt thanks to our 22,000+ Academy team members who delivered a solid start to the year. I'm confident our team will keep the momentum rolling as we head into the remainder of 2026. Thanks for joining our call today, and have a good rest of your day.