M&A Acquirer Playbook

1-800-FLOWERS.COM, Inc. acquisition history.

Every deal, price, and strategic rationale.

Company 1-800-FLOWERS.COM, Inc.
SEC CIK 0001084869
Tracked filings EDGAR · 8-K
Total deals tracked
14
Disclosed 8-K acquisitions, 2005 — present.
Aggregate disclosed value
$0.57B
approximately $0.57 billion across the 10 transactions with a disclosed price (of 14 total); the remaining deals were undisclosed.
Active acquisition years
2021 · 2024
Single major deal per active year.
Primary sectors
Gourmet Foods & Gift Baskets
the dominant segment, built through targeted brand acquisitions such as The Popcorn Factory, Cheryl & Co., Fannie May, Harry & David and Vital Choice, alongside Consumer Floral & Gifts deals like PersonalizationMall.com and Things Remembered.
Verified 10 deals on this page · sourced from SEC filings
9 cross-references pending verification
  • * March 2005, Cheryl's Cookies
  • * April 1, 2008, DesignPac Gifts LLC
  • * July 21, 2008, Napco Marketing Corporation
  • * August 1, 2011, Flowerama
  • * August 5, 2019, Shari's Berries
  • * August 3, 2020, Personalization Mall
  • * October 28, 2021, Vital Choice
  • * January 14, 2022, Alice Table
  • * May 02, 2023, SmartGift

Cross-references found in other public sources (e.g., Wikipedia) but not yet incorporated into the deal book. Comprehensive deal-count verification (incl. sub-material tuck-ins) is pending 10-K Business Combinations integration.

10 deals, $0.57B deployed.

Plotted by close date where disclosed, otherwise announcement. Click any marker to jump to the deal entry.

The rationale that repeats.

Three patterns show up across 1-800-FLOWERS.COM's deal book — what the team buys, how it pays, and how it integrates. The patterns are the throughline; the individual deals below are the evidence.

01
Acquisition criteria

Brand roll-up of the gifting occasion.

1-800-FLOWERS.COM repeatedly bought established, recognizable gift brands rather than building them — The Popcorn Factory, Cheryl & Co., Fannie May, Harry & David, Shari's Berries and Scharffen Berger. The consistent rationale across these deals was to accelerate growth in the Food, Wine and Gift Basket category and broaden the occasions and price points the company could serve, ultimately pushing combined annual revenue past $1 billion after the Harry & David deal closed in 2014.

Cheryl & Co.Fannie May Confections Brands, Inc. (Fannie May, Harry London, Fanny Farmer)Harry & DavidShari's BerriesPersonalizationMall.com
02
Capital deployment

Buy the customer database and the fulfillment, then cross-sell.

Nearly every acquisition rationale cited leveraging 1-800-FLOWERS.COM's large customer database (growing from roughly 10 million customers in 2001 to 15 million by the mid-2000s), its e-commerce platform and its delivery infrastructure to drive the target's sales. Several deals — The Children's Group's Ohio distribution center, Fannie May's North Canton candy plant, PersonalizationMall's Bolingbrook facility and DesignPac's gift-basket assembly — were as much about acquiring manufacturing and distribution capacity as about the brands themselves.

Cheryl & Co.Fannie May Confections Brands, Inc. (Fannie May, Harry London, Fanny Farmer)Harry & DavidShari's BerriesPersonalizationMall.com
03
Integration approach

A shift toward personalization and tuck-in asset purchases over time.

The earlier deals were whole-company acquisitions of catalog and food brands; the later wave (Things Remembered in 2023, Card Isle in 2024, Scharffen Berger in 2024) were smaller asset purchases folded into existing brands such as PersonalizationMall and BloomNet. The PersonalizationMall and Things Remembered deals in particular signal a deliberate build-out of personalized-products and greeting-card capabilities across the company's family of brands.

Cheryl & Co.Fannie May Confections Brands, Inc. (Fannie May, Harry London, Fanny Farmer)Harry & DavidShari's BerriesPersonalizationMall.com

The full deal book.

10 acquisitions. Click any row to see the deal value, financing structure, target revenue, executive commentary, and the original SEC filing — the evidence behind the patterns above.

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